Importance of a Will

Are You a Done It or a Want To Do It? (Bequests)

A direct encouragement to your prospects to get started writing their wills.

The theme is the satisfaction and peace of mind readers will feel after the job is done. Your organization...

Are You Exercising Your Will Power? (Bequests)

In a non-threatening, positive style, this piece sets up the most common excuses prospects hide behind for not writing a will (60 percent of your potential bequest donors die without a will)....

Excuses, Excuses, Excuses (Bequests)

Here is a no-nonsense counter-attack to the reasons prospects give for not planning their estates and writing a will. The reasons are dismissed as "excuses" that keep prospects from helping...

How to Make Your Government Love You (Bequests)

Written in a strong but humorous style, this piece painfully drives home the losses and uncertainties that come from dying without a will.

Assets will be distributed according...

If Your Will is Working 9 to 5 You Have a Problem (Bequests)

Here's an easy-going but effective overview of the family, financial and tax changes that can make a will obsolete. It gets your prospects thinking about the births, deaths, moves to another...

It Doesn't Take a Rocket Scientist To Write a Will

A straightforward, no-nonsense message to begin the process of motivating your prospects to write a will and include a bequest for your organization in it.

Copy acknowledges that...

Put Your Will to Work For You

Here is where you start educating your prospects about how they can transfer property after their deaths. A clear and factual review of what a will can do to help them help their...

The Care and Feeding of Your Will

Some of your prospects have already written their wills and will tune out your solicitations for a bequest to your organization. Clever and targeted marketing that encourages them to...

The Dog That Trots About Finds the Bone (Bequests)

A grabber headline (from a gypsy proverb) leads to a to-do list for prospects uncertain how to start planning their estates. Instructions are grouped under keep-it-simple subheads. The style...

What Happens If... (Bequests)

Use this as a gentle wake-up call to your donors – to let them know the consequences of dying without a will. Most of your communications to your donors about wills tells them the good things a...

Where There's a Will There's a Way

Simple copy explaining the basics of an endowment. What’s included: • Introduction (...As a strong supporter of Your Organization...) • Definition of an endowment • How an endowment...