Donor testimonial copy you can revise or use as is
Let testimonials say what you can't! Testimonials by donors carry more credibility than anything you could say. And, third parties will often say glowing things about you that you would be embarrassed to say yourself. Use donor stories on your planned giving website, postcards and newsletters. We suggest that you use these "template" files as the starting point. Although you can use them as provided, it will be more effective to edit them to conform to your organization's traditions and style. Better yet, speak with a favorite donor who can make personal changes to the final copy. A final bonus: Donor testimonials generate second time gifts and motivate others to give.
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Slip this handy booklet into your pocket before your next round of prospect calls. It's not another ways-of-giving brochure — it's a "why's of giving" that helps you better understand the upside and downside of different giving options for both you and your prospects. It's the reference "for the rest of us!" 
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